Prarang's Geographic Intelligence is a comprehensive big data solution that provides valuable insights into
various geographic regions in India and across the world. It is a powerful solution that provides businesses
with the data they need to plan their global expansion, understand regional development disparities in
India, select the best entry points for market expansion, and run successful advertising campaigns in local
languages, tailored to specific regional preferences. With access to these crucial insights, companies can
make data-driven decisions and thrive by going hyperlocal today's competitive business market.
India Market Planner - With India comprising of 768+ Districts and Union Territories, each with several towns and villages, selecting the right entry points for market expansion is critical for businesses. Prarang's India Market Planner provides the necessary data and analytics to make informed decisions about entering specific districts and their respective District Head Quarters (DHQs). Instead of dealing with thousands of urban and rural markets or merely focusing on the 28 State capital metropolises, companies can focus on the most promising Districts ( bio- regional geographic areas with a clear & measure-able urban & rural governance structure) & their DHQs for their market entry.
Reach-O-Meter ( India Ad ) A calculator to determine how far your Advertisement on conventional All-India TV/Radio/Internet actually reached in any specific town (4500+), based on Ad type ( Text, Audio, Video) & each town’s language-wise literacy. Multi-lingual diversity check included too.
India Ad Planner ( Digital Marketing) -Successful advertising campaigns in India require a deep understanding of regional nuances. Local language communication is the key to digital marketing in India. Prarang's India Advertising Planner offers a groundbreaking tool (using local language & literacy hyperlocal data) for 768+ City comparison and analytics, providing valuable insights to boost marketing strategies & even identify possible fake-Ids of various social-media. By analyzing factors like cultural preferences, consumer behavior, and regional trends, businesses can tune their advertising campaigns to resonate with specific hyperlocal target audiences in different cities (all district headquarters) across India.
Globalisation Planner -Coming soon - & select from 195 Countries & Country Capital towns across the world. This will enable businesses to plan their global expansion strategically by accessing a wide range of information on different countries/regions, such as demographics, economic indicators, cultural factors, and market trends. Companies can then make well-informed decisions about entering new markets and tailoring their products or services to meet the specific needs of each region.